How YouTube Can Help Local Businesses Beat The Big Boys

In this post – and the video below – we show you the Top 3 reasons how YouTube can help local businesses market and promote their business.

TIP: This can work for any business, not just local ones!

There has been a lot of news about small businesses and how we should shop local.

Google have recently announced various enhanced measures to help local businesses feature more highly in SERPs.Screenshot-2020-12-08-at-15.57.40-300x266.png

So how do the smaller, local companies compete with the massive marketing budgets of the National companies?  The answer is video

YouTube for local business

Top 4 Digital Marketing Truths – aka Why FREE is not always best!

Want to know the Top 4 Digital Marketing Truths?

1) What FREE really means

Now let’s be honest, who doesn’t want something for Free? We all do. And that’s why online marketers always use “Free” in their headlines to grab your interest. However, have you stopped to think why they would give you something for free? Or deeper, how can they make money if they are giving you something for free?

Of course, they are (or should be) giving you exactly what they said they would for no charge – but, and this is the but, it is to get you to do something for them. Connect, share their brand, recommend or review them, sign-up to an email list or simply like a Facebook post. And from there on, it is not about free to you, it is about how you can help them grow!

Therefore what free really means is:

Firstly

Remember

Everyone

Earns

What I mean is, everyone earns from you taking up a free offer. You earn – via the free ‘thing’. Plus the person or company giving you the free element earns too – in some way.
So I’m not saying don’t take advantage of free offers – just remember they are quite often not truly free – if you’re happy with the ‘exchange’ then go for it! You might get something amazing in return for perhaps just your email that might help your internet marketing take off!

 

2) Don’t use free email tools!

how to advertise your business

How to get your videos seen on YouTube – EASILY! 5 Top tips!

With over 400 hours of video uploaded every minute onto YouTube, how to get your videos seen on YouTube is becoming a hot topic!

Why Marketing on YouTube is Vital for Business in 2021 23e9.svg

The stats around YouTube are mind-boggling!

  • Almost 2 Billion monthly users
  • 2nd Most used search engine to Google
  • Owned by Google and therefore videos get favoured in SERPs
  • 2nd Most visited site in the world
  • 400 hours of video uploaded every minute
  • 5 Billion videos watched daily
  • Yet, only 9% of businesses use YouTube

If you have a business and are not using video as part of your marketing mix, then you are missing out.

One of the main benefits of using YouTube is it is a FREE TRAFFIC source for your business.

Once you have uploaded your video, it will continue to drive traffic to your website or offer forever! Not only that, you can build your brand, your personality and truly connect with your clients using video. The question therefore is not just about creating great content – but also ensuring that content gets seen by your target audience. The key to this is two-fold.

Firstly, ensure you do your research for the ideal long-tail keywords.

Secondly, learn how to optimise your video for search engine ranking.

In this post we are assuming you have your keyword sorted, and are going to focus on…

How to get your videos seen on YouTube – EASILY!

how to promote your business

What is TubeBuddy for YouTube 🤔 and is it really your best friend?

Who doesn’t love YouTube?

We all do, and as part of your digital marketing strategy, it really is a must have! You need video in your arsenal, especially now, more than ever, as so many people are choosing video to consume content instead of reading. Some of the stats around this are incredible – but the one that is making me really take notice is:

85-of-all-internet-traffic-will-be-video-within-the-next-2-years-300x300.png

85% of all global internet traffic will be from video streaming and downloads within the next 2 years! OMG! That is huge!

What is TubeBuddy for YouTube