Top 4 Digital Marketing Truths – aka Why FREE is not always best!

Want to know the Top 4 Digital Marketing Truths?

1) What FREE really means

Now let’s be honest, who doesn’t want something for Free? We all do. And that’s why online marketers always use “Free” in their headlines to grab your interest. However, have you stopped to think why they would give you something for free? Or deeper, how can they make money if they are giving you something for free?

Of course, they are (or should be) giving you exactly what they said they would for no charge – but, and this is the but, it is to get you to do something for them. Connect, share their brand, recommend or review them, sign-up to an email list or simply like a Facebook post. And from there on, it is not about free to you, it is about how you can help them grow!

Therefore what free really means is:

Firstly

Remember

Everyone

Earns

What I mean is, everyone earns from you taking up a free offer. You earn – via the free ‘thing’. Plus the person or company giving you the free element earns too – in some way.
So I’m not saying don’t take advantage of free offers – just remember they are quite often not truly free – if you’re happy with the ‘exchange’ then go for it! You might get something amazing in return for perhaps just your email that might help your internet marketing take off!

 

2) Don’t use free email tools!

how to advertise your business

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